I’m a British-Italian Designer and Strategy Lead with 15 years of experience in Product Design, Service Design, and Experience Strategy within large multinational companies.

I currently lead product and service design across teams at American Express Global Business Travel.

I am also pursuing an MSc in Business at the University of Essex.

(Skills)

Product Design
Demonstrated experience in leading product design roles (UX, Accessibility, User Research and UI Design), showing high levels of craft and problem-solving in end-to-end product environments.

Service Design
Proven expertise in Customer Journey Management, System Thinking, Process Optimisations, and Service Ecosystem design.

Strategy & Business
Experience leading product strategy, business transformation initiatives, supported by Business Analyst expertise, including requirements definition, stakeholder analysis and data analysis.

Customer Experience (CX)
Specialising in customer experience design, mapping journeys, and crafting strategies that enhance engagement and satisfaction.

Product Leadership
Expertise in leading digital product initiatives, from strategy and roadmap planning to execution, managing agile cross-functional teams, and delivering customer-focused solutions with measurable KPIs.

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